Stevia farming in India

Stevia, also known as sweet leaf or sugar leaf, is a natural sweetener that has gained popularity in recent years due to its zero-calorie content and potential health benefits. Stevia farming has been on the rise in India, as farmers and entrepreneurs recognize the growing demand for this alternative to artificial sweeteners. In this article, we will explore the key aspects of stevia farming in India, including its cultivation, processing, market potential, and future prospects.

1. Overview of Stevia Farming

Stevia farming involves the cultivation of stevia plants for the production of steviol glycosides, the sweet compounds found in the leaves. These glycosides are extracted and used as natural sweeteners and sugar substitutes. Stevia is considered a viable alternative to artificial sweeteners due to its low-calorie content and potential health benefits, such as its ability to regulate blood sugar levels and promote weight management.

2. Climatic Conditions and Soil Requirements

Stevia plants thrive in a subtropical climate with moderate temperatures and abundant sunlight. In India, stevia cultivation is suitable in regions with temperatures ranging between 20 to 35 degrees Celsius. The plant requires well-drained soil with a pH level between 6.5 and 7.5. Sandy loam or loamy soil with good organic matter content is ideal for stevia farming.

3. Varieties of Stevia Plants

There are several varieties of stevia plants available for cultivation in India. Some popular varieties include Stevia rebaudiana Bertoni, Stevia rebaudiana Morita II, and Stevia rebaudiana Criolla. These varieties differ in terms of their leaf size, sweetness, and adaptability to different climatic conditions.

4. Propagation and Planting

Stevia can be propagated through seeds or cuttings. Seeds are sown in seedbeds or nursery trays, and the seedlings are transplanted to the main field after 6 to 8 weeks. Cuttings can be obtained from mature stevia plants and rooted in a rooting medium before transplanting. Planting is usually done during the rainy season or early winter to ensure proper growth and establishment.

5. Cultivation Techniques

Stevia farming requires careful cultivation techniques to ensure optimum growth and leaf production. The plants should be spaced adequately to allow air circulation and minimize the risk of diseases. Regular weeding and mulching help in weed control and moisture retention. Proper pruning is essential to promote bushy growth and increase leaf yield.

6. Irrigation and Nutrient Management

Stevia plants require regular irrigation to meet their water requirements. Drip irrigation or sprinkler irrigation systems are commonly used to provide controlled and uniform moisture to the plants. Additionally, proper nutrient management through the application of organic fertilizers or balanced chemical fertilizers is crucial for healthy plant growth and high-quality leaf production.

7. Pest and Disease Control

Like any other crop, stevia is susceptible to pests and diseases. Common pests include aphids, whiteflies, and spider mites, which can be controlled through the application of organic pesticides or biocontrol agents. Disease management involves preventive measures such as crop rotation, proper sanitation, and the use of disease-resistant varieties.

8. Harvesting and Post-Harvest Processing

Stevia leaves are usually harvested when the plants are in the flowering stage. The leaves are plucked by hand or cut using a sickle. After harvesting, the leaves undergo various post-harvest processes, including drying, crushing, and extraction. The extracted steviol glycosides are then purified and formulated into different forms, such as powdered stevia or liquid extracts.

9. Market Potential and Demand

The demand for stevia as a natural sweetener has been increasing steadily in India and globally. As consumers become more health-conscious and seek alternatives to artificial sweeteners, the market for stevia continues to expand. Stevia-based products, such as tabletop sweeteners, beverages, and confectioneries, are gaining popularity among health-conscious individuals, diabetics, and weight-conscious individuals.

10. Government Initiatives and Support

The Indian government has recognized the potential of stevia farming and has implemented various initiatives to support farmers and entrepreneurs in this sector. These initiatives include financial assistance, training programs, and the establishment of stevia processing units. The government aims to promote sustainable agriculture practices and boost the income of farmers through stevia cultivation.

11. Challenges in Stevia Farming

Despite its growing popularity, stevia farming faces several challenges. One of the primary challenges is the lack of awareness and technical know-how among farmers regarding stevia cultivation techniques and post-harvest processing. Limited access to quality planting material and market linkages also pose challenges to the growth of the stevia farming industry.

Market and Potential

The cultivation of stevia in India holds significant market potential. With the increasing demand for natural sweeteners and the growing awareness of health-conscious consumers, stevia has gained popularity as a viable alternative to artificial sweeteners. The market potential for stevia in India can be attributed to several factors.

Firstly, the rising prevalence of lifestyle-related diseases such as diabetes and obesity has created a need for healthier alternatives to sugar. Stevia, with its zero-calorie content and ability to regulate blood sugar levels, has emerged as a suitable option for individuals seeking to manage their sugar intake without compromising on taste.

Secondly, the food and beverage industry has recognized the market potential of stevia and has started incorporating it into various products. Stevia-based sweeteners, beverages, and confectioneries are becoming increasingly available in the market, catering to the demand for healthier options. This trend opens up opportunities for stevia farmers to supply the industry with raw materials.

Moreover, the Indian government’s focus on promoting sustainable agriculture and supporting farmers has further boosted the market potential of stevia cultivation. Initiatives such as financial assistance, training programs, and the establishment of stevia processing units aim to encourage farmers to venture into stevia farming and enhance their income prospects.

In addition, the export market for stevia from India is also growing. Stevia is in demand globally, particularly in countries where the health-conscious consumer base is expanding. By meeting quality standards and establishing reliable supply chains, Indian stevia farmers can tap into the international market and increase their revenue.

However, it is important to note that challenges exist in the stevia market as well. Limited awareness and technical know-how among farmers, along with the availability of quality planting material, can hinder the industry’s growth. Market linkages and access to reliable buyers also pose challenges for small-scale stevia farmers.

Overall, the market potential for stevia cultivation in India is promising. As the demand for natural sweeteners continues to rise, stevia offers an opportunity for farmers to diversify their crops, contribute to sustainable agriculture, and capitalize on the growing market for healthier alternatives to sugar. With adequate support, training, and awareness, stevia farming has the potential to be a profitable venture in India.

Areas of Cultivation

  1. North Indian Plains: The plains of North India, including states like Punjab, Haryana, Uttar Pradesh, and Rajasthan, offer favorable conditions for stevia cultivation. The region experiences a subtropical climate with moderate temperatures, which is suitable for the growth of stevia plants.
  2. Western Ghats: The Western Ghats region, encompassing states like Maharashtra, Karnataka, and Kerala, provides a suitable environment for stevia cultivation. The hilly terrain and the cool, moist climate in these areas create favorable conditions for stevia plants to thrive.
  3. Gujarat: Gujarat, with its diverse agro-climatic zones, is also considered a suitable region for stevia cultivation. The state experiences a range of climates, from coastal to semi-arid, offering opportunities for stevia farming in different parts of the state.
  4. Tamil Nadu: Certain regions in Tamil Nadu, such as the Nilgiris and parts of the Western Ghats, provide suitable conditions for stevia cultivation. The cool climate, well-drained soil, and moderate rainfall in these areas favor the growth of stevia plants.
  5. Andhra Pradesh and Telangana: Some districts in Andhra Pradesh and Telangana, such as Chittoor, Kadapa, and Warangal, offer suitable agro-climatic conditions for stevia cultivation. The region’s moderate temperatures and availability of irrigation facilities make it conducive for growing stevia.
  6. Uttarakhand and Himachal Pradesh: The hilly regions of Uttarakhand and Himachal Pradesh present opportunities for stevia farming. The cool climate, ample sunlight, and well-drained soil in these areas create favorable conditions for the growth of stevia plants.
  7. Other States: Stevia cultivation can also be explored in other states of India, such as Madhya Pradesh, Odisha, Assam, and West Bengal, depending on local agro-climatic conditions and soil suitability.

12. Future Prospects and Opportunities

The future of stevia farming in India looks promising. As the demand for natural and healthier sweeteners continues to rise, stevia has the potential to become a lucrative crop for farmers. With proper knowledge, training, and support, farmers can capitalize on this growing market and contribute to the sustainable development of the agricultural sector.


Stevia farming in India presents a viable opportunity for farmers and entrepreneurs in the agricultural industry. With its low-calorie content, health benefits, and increasing demand, stevia is gaining popularity as a natural sweetener. By adopting proper cultivation techniques, ensuring pest and disease control, and utilizing government initiatives and support, farmers can embark on a successful stevia farming journey and tap into the potential of this lucrative market.

FAQs (Frequently Asked Questions)

1. Is stevia cultivation profitable in India?

Yes, stevia cultivation can be profitable in India due to the growing demand for natural sweeteners and the potential market for stevia-based products.

2. What are the health benefits of stevia?

Stevia has zero calories and does not raise blood sugar levels, making it a suitable option for individuals with diabetes or those following a calorie-conscious diet. It also has potential antioxidant and anti-inflammatory properties.

3. Can I grow stevia in my backyard garden?

Yes, stevia can be grown in backyard gardens. It is a low-maintenance plant that can thrive in suitable climatic conditions and well-drained soil.

4. How long does it take for stevia plants to mature?

Stevia plants usually take around 4 to 6 months to reach maturity, depending on the variety and cultivation practices.

5. Where can I sell my stevia leaves or processed stevia products?

Stevia leaves or processed stevia products can be sold to food and beverage companies, health stores, and local markets. Establishing direct contact with potential buyers or utilizing online platforms can also help in marketing the products.