Apple Ber – Indian Jujube Cultivation & farming in India

Among the most profitable crops in India with very limited maintenance and work is the Indian Jujube, commonly referred to as the apple ber. Priced at Rs.20 retail and going up to 50 Rs a Kilo, the Apple Ber is a crop that bears profusely. Cultivated in arid lands with limited irrigation and poor soil condition the apple ber is a highly profitable crop with each plant bearing up to 100 Kilos of fruits. An acre of apple ber has the potential of 2 Lakh rupees worth of yield even with the most nominal price.

Though the Fruit is relatively old, the hybrid varieties which have a more flesh-to-seed ratio are new. The traditional Jujube fruit which was available in India has a different and distinctive taste, not to mention a strong odor. The variety cultivated commercially is different from the normal ber available in India. The Apple Ber cultivated commercially has a size of a small apple and is often mistaken for a small Green apple at first look. The taste is crisp and sweet with a slight tart. 

Commercially, two varieties of apple ber are cultivated in India. They are The Kashmiri Apple ber, which has a red tinge to the fruit, and the Green apple ber which is completely green with a slight yellow tinge when ripe. Both the fruits are well appreciated in the Indian market. The green apple ber is more common as it was released in 2010. The Kashmiri Apple ber was released in 2019 and is relatively new to the market.

Expenses for Apple Ber cultivation

Land Preparation20,000
Fertilizers and Manure20,000
Irrigation Setup50,000
Cost of Plants16000
Labour for planting15000
Weeding 25000
Pruning after the first year15000
Total Expense1,76,000

Apple ber Yield and Profit per acre First Year to 3rd year

Yield per acreTotal RevenueProfit
Year 14,000 KG40,000-136000
Year 240,000 KG400000244,000
Year 340,000 KG4000003,80,000

While the retail price of Apple ber is approximately 20 Rs per Kilo, we have only set the price to be 10 Rs per KG. The expenses are set a bit high for cultivation too. Even with elevated expenses and minimal revenue, there is a possibility of covering all expenses in the second year. In most cases, the profit starts coming in the second year, with the break-even on the first year itself. It is possible to take a yield of approximately 40 tonnes of apple ber per acre every year from the second year onwards and the only expenses are pruning and pesticide application. With Drip irrigation, the water resource is also not a major problem.